Content for categories and product pages

It’s all about the content. Good written content will boost your SEO and therefore increase your sales. But writing unique, great content isn’t always easy. As a webshop owner, you probably have a lot of categories, products and pages. It’s time consuming business to fill each page with unique content while keeping SEO rules in mind.

With our ReloadSEO app, we try to make things faster and easier. ReloadSEO reminds you what to add where. In this blog, we will explain the philosophy of these broad guidelines and give you tips to quickly write great content for your visitors and for the search engines.

Length

In a perfect world, every content description contains at least 300 words. This gives the search engines a good idea of the topic of the page. But, as a webshop owner, you definitely know how hard it can be to write 300 words about every product or page. Sometimes, there’s just not that much to tell.

In this case, we would advise you to keep your content shorter. Definitely do NOT add unnecessary text just to get to the 300 words! The most important thing is to keep your content relevant and user friendly. Your customers just want to learn more about the product!

Tips to add more content:

  1. Write about specifics of the product
  2. Write about the origin of the product
  3. How it’s made
  4. Specifics of the brand

Duplicate content

We have talked about duplicate content in our earlier blogs. Duplicate content is something you want to avoid as much as possible. Why? Search engines don’t like duplicate content because it makes it hard for them to know which page they should rank your webshop.

We talk about duplicate content when more than 70% of content is identical to another page. The content can contain some of the same information as the previous pages such as the delivery or shipping details.

Many webshop owners sell products which are slightly different. For example: We sell a coffee cup in multiple colors. It’s the same cup with the same content except for the color. We would advise you to make this into one product with a dropdown menu where customers can select a color. This way there is no duplicate content and it also improves your webshops structure.

Sometimes, there is just no way to avoid duplicate content. In this case, you should apply canonical URLS. With canonical URLS you are able to tell the search engines which one of the duplicates is the one you want to rank for! Learn more about canonical URLS here.

Keyword density

When SEO experts speak of keyword density, they’re referring to how often the keyword occurs compared to the number of words in the text. For example, if you have 300 words of which four are the keyword, the keyword density is: (4/300)*100= 1,3333%.

The keyword density should be between 1 and 4 percent.

With a lower percentage, the search engines will not be able to understand that you want to rank for that word. In that case, they could rank you for whatever it they think suits best. A percentage higher than 3% could be seen as search spam. Always keep in mind that your content is user friendly. Don’t add more keywords than what seems normal and make sure that your content is easy to read! If so, you’ll be fine!

Structure

You can create structure in your content by adding headings and paragraphs. We explained everything you need to know about headings in this blog.

Always check how your content is shown in your webshop. Make sure it’s easy to read for your visitors and that it looks appealing!

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