Although optimizing images is not part of the ReloadSEO app, we find it important that you’re familiar with all the basic SEO parts. If everything is set as it should be, you will be able to rank higher than your competition. And that’s what we aim for!
A webshop without images is like a computer without a screen. Everyday more and more people search Google images to find what they’re looking for. We should make sure that our images will be seen! Unfortunately, search engines aren’t able to actually see what’s on your images.That’s why alt tags are so important.
You can add your alt tags in your webshop environment. If you add your keyword in the alt tag, you will remind the search engines once again what they should rank your page for.
Use images to spice up your blog, posts and text pages. Images can help visitors to better understand your blogs and makes them more appealing to read. When you add images, make sure that they’re relevant to your text. Using random images will confuse your visitors which isn’t good for sales nor SEO. Using images that are related to the surrounding text will rank better for the keyword it’s optimized for.
Optimize your images in just four steps:
1. File name
Make sure your image has the right file name. Before uploading your image, give it a new name that tells what’s in the image. Instead of: picture12456.jpg, give it a name like: ReloadSEO-Groningen-Martinitower-team.jpg. This way the search engines can ‘read’ what’s in the picture. Because we want to rank for ReloadSEO, it’s in the beginning of the image name.
2. Resize if necessary
Fast sites rank higher. Make sure your images are the right size. If you upload images that are larger than the required size, they will also be unnecessary big. Big files take longer to load which makes your site slower.
3. Caption of the image
The caption of the image will be shown when visitors cross the image with their mouse. Believe it or not but, image captions are read 3 times more than the actual body text. So it’s worthwhile to put a little time into it.
4. Alt tag
I mentioned Alt tags earlier in this blog. Alt tags are text that will be shown if your image, for some reason, isn’t able to be displayed to your visitor. Add your keyword to your alt tag and make sure it’s always relevant to the page’s text.