So you have your Magento store, and you want to generate more traffic for it. In order to grab the full SEO potential of your store you will need a good Magento SEO extension. There are a lot of extensions available which can be of great help when it comes to SEO for your Magento store. But before we can establish which extensions are best for your store, we will have to take a step back, take a look at some of the basic principles and think about the kind of problems that the extensions will solve for your webshop.
This blog article was originally posted on quora.com (https://www.quora.com/What-is-the-best-magento-extension-for-seo)
Choosing your Magento SEO Extension
SEO for Magento comes down to these three essential parts:
– On-page Technical Optimization
– External factors
– On-page Content Optimization
So determined by what you want to optimize in your Magento store you can buy a Magento SEO extension. Of these three parts, the On-page Content Optimization is the one which you can control the most.
On-Page Technical Optimization
The On-page Technical Optimization is about the technical components of the SEO of your Magento store, such as:
– 404 redirects
– Duplicate content issues
– 301 redirects for old products
– .htaccess and robots.txt
Most of these components are taken care of by Magento itself. That being said, there are a couple of components and settings where Magento’s default functionality aren’t quite optimal, and in some cases even downright bad for your store.
This is where extensions like MageWorks SEO Ultimate and CreareSEO come in handy. MageWorks SEO Ultimate is one of the best extensions in the market, while CreareSEO is a good-working, free option, which can be very useful for companies with a low budget. You could also use the more general tools, like SEM Rush and Moz, which will help you with identifying mistakes in your Magento-store, such as broken links and duplicate content.
Currently 90% of the available SEO-extensions for Magento belong to this category.
These ranking factors can have a major role when it comes to the SEO of your Magento store. Unfortunately, these are external factors on which you have little to no control. Some examples of external factors are: Backlinks, social media influence and guest blogging.
Backlinks are hyperlinks from other websites to your store. Google’s advice for these backlinks is to obtain these links on a natural basis. You could also try to contact bloggers and other experts for product reviews or other kinds of promotions. The best way to create this network is to do it yourself. This way, you can start building good relationships with the influencers. And you can control the contact with these influencers, so that you can make sure that your ideas will be rightly implemented and you can judge their ideas for yourself.
At the moment, there are no Magento extensions that belong to this category.
On-Page Content Optimization
When we talk about the on-page content optimization, we’re mainly talking about:
- The content on your website
- The meta-descriptions
- The meta-titles
- The image names
- The image Alt-texts
- Internal links
Content optimization is important, because it doesn’t only affect your rankings, but it also affects your AdWords quality score, which can result in less advertising costs. Another great benefit is that your conversion rates will increase, because the content is better written. And better written content gives your website a higher ranking, more visitors and thus a higher conversion rates.
What you’ve got to do, is to find out what your target group searches for. You can find this out, by doing proper keyword research. This way, you will find the topics related to your industry which your target group has actually searched for, and you will have a way of making your store visible to the target group, for example by writing a blog about the subject where they’re searching for.
Once you have done keyword research for your products, categories and content, it is time to start writing the content. It is of the utmost importance that you write your content for both the (potential) customers as for the search engines. This way, your customers can find the information that they’ve been looking for, and the search engines will give your webpages a good ranking, which brings more visitors to your store!
The basic process of optimizing your content, can be divided into two steps:
- Log-in to AdWords and use the keyword tool to find keywords with interesting search volume and not too much competition
- Optimize your content for that keyword
Some parts of the process of optimizing for keywords can be a bit repetitive and can be done using a technical Magento extension. If you have 10k products and all of them need a Meta Description and Meta Title, you may want to consider using a Magento extension like ‘Mageworx SEO Suite’. But the truth is that optimizing the on-page elements of your products ensures that the pages of these products will get a higher ranking.
If you have to optimize the content of 5.000 or 10.000 products, I would recommend using the Pareto-principle in this case (80/20 rule) and focus on the 20% of the products which have the highest revenue or sell the most. If you optimize these products to perfection, you will see some massive revenue gains in a short period time.
Best Magento SEO extension
It takes a lot of work to improve your position in the search engines. Hiring a SEO-expert to do this for you, can cost a lot of money. That’s why we’ve made an Magento SEO extension, which helps you with optimizing the content yourself. All you’ve got to do, is to start writing your content, and our extension will give you real-time feedback on how to optimize it! This way, you can make sure that your webshop is optimized.
We really believe that ReloadSEO can be of great assistance when you want to optimize your Magento Store. You can do keyword research in our extension and after you’ve done your keyword research, you can enter the keyword for each page/collection/product/blog:
And it will give you real-time feedback, so that you instantly know if your page is fully optimized or what you’ll have to change to get a 100% SEO-score!
With our extension you can do:
- Direct keyword research in Magento, because of the integrated connection with the Google API
- Direct rankability feedback on the content you write
- Advanced content analysis which makes you write better and rank higher
- Easy category and product page optimization
- Snippet preview and optimization
- See directly which products or categories need optimization
This way, you can make sure that your webshop is optimized. We also keep track of the changes that are made at the search engines, so that your webshop will remain fully optimized!
I would recommend to purchase two extensions, one extension that handles the technical on-page optimization and the ReloadSEO extension to optimize your content and to boost your revenue and rankings! We have seen impressive results with our customers so far, because content optimization helps you with ranking higher in the search engines, but also improves your AdWords Quality Score and your conversion rates.
Some of our earlier customers have seen results anywhere in the lines of 40% revenue and 60% organic traffic increase after a few months of using ReloadSEO. We are actually working very hard on showcasing those cases on our blog over at our blog so people can learn from their success stories.
Don’t forget – basic SEO isn’t that complicated.
Search engines reward the thing that is most difficult to fake: unique content that adds value. Writing this content takes time and most store owners don’t put in that much effort for their content – partially because they don’t even know where to start or how much effort to put into which products. Imagine where your store is going to be in 3 years if you start writing one optimized product article every day from now on!
Try the ReloadSEO extension for Magento out now! The first 14 days are free!