There are a lot of extensions that are available which can be of great help when it comes to SEO for your Magento store. But, before we can establish which extensions are best for your store, we will have to take a step back, take a look at some of the basic principles and think about the types of problems that the extensions will solve for your webshop.
SEO for Magento comes down to these three essential parts:
- On-page Technical Optimization
- External factors
- On-page Content Optimization
Of these three parts, the On-page Content Optimization is the one which you control the most.
On-Page Technical Optimization
The On-page Technical Optimization is about the technical components of the SEO of your Magento store. This includes:
- 404 redirects
- Duplicate content issues
- 301 redirects for old products
- .htaccess and robots.txt
Most of these components are taken care of by Magento itself. That being said, there are a couple of components and settings where Magento’s default functionality aren’t quite optimal and, in some cases, are even downright bad for your store.
This is where extensions like MageWorks SEO Ultimate and CreareSEO come in handy. MageWorks SEO Ultimate is one of the best extensions in the market and CreareSEO is a good working, free option which can be very useful for companies with a low budget. You can also use more general tools like SEM Rush and Moz which help you to identify mistakes in your Magento store such as broken links and duplicate content.
Currently, 90% of the available SEO-extensions for Magento belong to this category.
These ranking factors can have a major role when it comes to the SEO of your Magento store. Unfortunately, these are external factors which you have little to no control. Some examples of external factors are; backlinks, social media influence and guest blogging.
Backlinks are hyperlinks from other websites to your store. Google’s advice for these backlinks is to obtain these links on a natural basis. You can also try to contact bloggers and other experts for product reviews or other kinds of promotions. The best way to create this type of network is to do it yourself. This way, you can start building good relationships with the influencers. This allows you to control the contact with the influencers so that you can make sure that your ideas will be rightly implemented and that you can judge their ideas for yourself.
At the moment, there are no Magento extensions that belong to this category.
On-Page Content Optimization
When we talk about the on-page content optimization, we’re mainly talking about:
- The content on your website
- The Meta-descriptions
- The Meta-titles
- The image names
- The image Alt-texts
- Internal links
Content optimization is important because not only does it affect your rankings, but it also affects your AdWords quality score which can result in less advertising costs. Additionally, another great benefit is that your conversion rates will increase because the content is better written. This leads to your website achieving a higher ranking, getting more visitors and thus getting a higher conversion rates.
What you have to do is to find out what your target group is searching for. You can find this out by performing proper keyword research. This way, you will find the topics related to your industry which your target group has actually searched for. This will give you a way of making sure your store is visible to the target group. For example, writing a blog about the subject that your target group is searching for.
Once you have done your keyword research for your products, categories and content, it’s time to start writing the content. It’s of the utmost importance that you write your content for both the (potential) customers and for the search engines. This way, your customers can find the information that they’ve been looking for and the search engines will give your webpages a good ranking which will ultimately bring more visitors to your store!
The basic process of optimizing your content can be divided into two steps:
- Log into AdWords and use the keyword tool to find keywords with interesting search volume and not too much competition
- Optimize your content for that keyword
Some parts of the process of optimizing for keywords can be a bit repetitive and can be done using a technical Magento extension. If you have 10k products and all of them need a Meta-description and Meta-title, you may want to consider using a Magento extension like ‘Mageworx SEO Suite’. But, the truth is that optimizing the on page elements of your products ensures that the pages of these products will get a higher ranking.
If you have to optimize the content of 5.000 or 10.000 products, we recommend using the Pareto-principle in this case (80/20 rule) and focus on the 20% of the products which have the highest revenue or sell the most. If you optimize these products to perfection, you will see massive revenue gains in a short period time.
ReloadSEO for Magento
It takes a lot of work to improve your position in the search engines. Hiring a SEO expert to do this for you can cost a lot of money. That’s why we’ve made an extension for Magento which helps you with optimizing the content yourself. All you’ve got to do is to start writing your content and our extension will give you real time feedback on how to optimize it! This way, you can make sure that your webshop is optimized.
We believe that ReloadSEO can be of great assistance when you want to optimize your Magento Store. You can do keyword research in our extension and after you’ve done your keyword research, you can enter the keyword for each page/collection/product/blog:
This will give you real time feedback so that you instantly know if your page is fully optimized or what you will have to change to get a 100% SEO score!
With our extension you can:
- Direct keyword research in Magento because of the integrated connection with the Google API
- Direct rank ability feedback on the content you write
- Advanced content analysis which makes you write better and rank higher
- Easy category and product page optimization
- Snippet preview and optimization
- See directly which products or categories need optimization
This way, you can make sure that your webshop is optimized. We also keep track of the changes that are made at the search engines, so that your webshop will remain fully optimized!
We recommend purchasing two extensions. One extension that handles the technical on-page optimization and the ReloadSEO extension to optimize your content and to boost your revenue and rankings! We have seen impressive results with our customers so far because content optimization helps you with ranking higher in the search engines, improves your AdWords Quality Score and improves your conversion rates.
Some of our earlier customers have seen results anywhere in the lines between 40% revenue and 60% organic traffic increase after a few months of using ReloadSEO. We are working very diligently on showcasing those cases on our blog so people can learn from their success stories.
Don’t forget – basic SEO isn’t that complicated.
Search engines reward the thing that is most difficult to fake: unique content that adds value. Writing this content takes time and most store owners don’t put in that much effort for their content. This can be because they don’t know where to start or how much effort to put into which products. Imagine where your store is going to be in 3 years if you start writing one optimized product article every day from now on!
Try the ReloadSEO extension for Magento now! The first 14 days are free!