How to write awesome Meta-titles and Meta-descriptions

You want to rank high. You chose your keyword, wrote great content and made sure the search engines love it. That’s great!

Now we’ll have to make sure that your potential customers will click on your site when it’s shown in the search results. Make your Meta-title and Meta-description impressive as they’re the most likely to make the first impression on your potential customers.

What are Meta-titles and Meta-descriptions?

Meta-titles and Meta-descriptions are tags that every web page needs to have. You could see it as an advertisement of what is on the page that the link is referring to. A good Meta-description is written as an advertisement and convinces searchers to visit the site. How good it’s written will directly influence the volume of your traffic.

In the following steps, I will explain how to write awesome Meta-titles and Meta-descriptions!

1. Length

Before you start writing your Meta-title and Meta-description, you should know that there’s a limit on how many pixels or characters you can you use.

The Meta-title can contain 497 pixels and the Meta-description can contain 923 pixels. Make sure you use as many available pixels as possible, but not more. If you use a slight bit more than 497 pixels in your Meta-title or 923 pixels in your Meta-description, the texts will be cut off with “…”.

For example:

Schermafbeelding 2016-05-17 om 11.19.21

The first search result shows a shortened Meta-description.

2. Relevancy

Do you know the feeling when you expect something but get something that’s totally different instead? We want to avoid that feeling for our customers. So make sure that the content of your Meta-title and Meta-description is relevant to the page that it’s referring to. If visitors do not find what they expect, they’ll be disappointed and go right back to the search engines. The last thing you want is a high bounce rate, it’s not good for your SEO!

3. Tone of voice

The Meta-title and Meta-description should be written like an advertisement. It has to convince potential customers to visit your site.

4. Avoid duplicate Meta-titles and Meta-descriptions

Duplicate content is cruel for SEO. This means your Meta-title and Meta-descriptions should be unique for every page. You can use your webshops name or the brand multiple times as long as most of the content is unique and written for that specific page.

5. Content

Most importantly, add your keyword in the Meta-title and Meta-description. Make sure you mention your USP’s in the Meta-title and Meta-description. Tell potential customers why they should buy your product or visit your page. Additionally, we recommend adding a call to action. For example:

Schermafbeelding 2016-05-17 om 11.26.49

We made sure to add our keyword: ReloadSEO. Then we described what ReloadSEO is and added a call to action. In the call to action, we indicated what people will find on the page.

These are the basic aspects of Meta-title and Meta-descriptions. I hope you can put it to use while optimizing your products in ReloadSEO!

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